Market Research Reports on tobacco plain packaging and graphic health warnings
The Government commissioned GfK Bluemoon to undertake consumer and market research and prepare reports on Market Testing of New Health Warnings and Information Messages for Tobacco Product Packaging and Market Research to Determine Effective Plain Packaging of Tobacco Products. The research reports informed the Government's approach to the new graphic health warnings and the design of plain packaging for cigarettes.
- Market testing of New Health Warnings and Information Messages for Tobacco Products Packaging: Phase 1 Side of Pack Messages (PDF 12997 KB)
- Market testing of New Health Warnings and Information Messages for Tobacco Products Packaging: Phase 1 Side of Pack Messages (HTML)
- Market testing of New Health Warnings and Information Messages for Tobacco Products Packaging: Phase 2 Front and Back of Pack Graphic Health Warnings (PDF 6572 KB)
- Market testing of New Health Warnings and Information Messages for Tobacco Products Packaging: Phase 2 Front and Back of Pack Graphic Health Warnings (HTML)
- Market testing of New Health Warnings and Information Messages for Tobacco Products Packaging: Phase 3 Refinement of Health Warnings (PDF 2306 KB)
- Market testing of New Health Warnings and Information Messages for Tobacco Products Packaging: Phase 3 Refinement of Health Warnings (HTML)
- Market testing of New Health Warnings and Information Messages for Tobacco Products Packaging: Premium Cigars, Cigarillos/Little Cigars and Roll Your Own (PDF 3653 KB)
- Market testing of New Health Warnings and Information Messages for Tobacco Products Packaging: Premium Cigars, Cigarillos/Little Cigars and Roll Your Own (HTML)
- Market Research to Determine Effective Plain Packaging of Tobacco Products (PDF 1605 KB)
- Market Research to Determine Effective Plain Packaging of Tobacco Products (HTML)
- Market Research to Determine Effective Plain Packaging of Tobacco Products - Appendices (PDF 3023 KB)
- Market Research to Determine Effective Plain Packaging of Tobacco Products - Appendices (HTML)
- Market Research to Determine Impact of Plain Packaging on Other Tobacco Products (PDF 2579 KB)
- Market Research to Determine Impact of Plain Packaging on Other Tobacco Products (HTML)
What's happening
Changes to the sale of tobacco products
The Tobacco Plain Packaging Information Kit provides practical information on the responsibilities and obligations of retailers and other suppliers of tobacco products under the new Tobacco Plain Packaging Act 2011.
eHealth.gov.au
eHealth.gov.au is your gateway to Australia's personally controlled electronic health record system, linking you to information about eHealth records and the system itself. Visit www.ehealth.gov.au
Living Longer. Living Better.
On 20 April 2012, the Prime Minister and Minister Butler unveiled a comprehensive package of reforms to build a better, fairer, more sustainable and more nationally consistent aged care system.
