Market Research Reports on tobacco plain packaging and graphic health warnings
The Government commissioned GfK Bluemoon to undertake consumer and market research and prepare reports on Market Testing of New Health Warnings and Information Messages for Tobacco Product Packaging and Market Research to Determine Effective Plain Packaging of Tobacco Products. The research reports informed the Government's approach to the new graphic health warnings and the design of plain packaging for cigarettes.
- Market testing of New Health Warnings and Information Messages for Tobacco Products Packaging: Phase 1 Side of Pack Messages (PDF 12997 KB)
- Market testing of New Health Warnings and Information Messages for Tobacco Products Packaging: Phase 2 Front and Back of Pack Graphic Health Warnings (PDF 6572 KB)
- Market testing of New Health Warnings and Information Messages for Tobacco Products Packaging: Phase 3 Refinement of Health Warnings (PDF 2306 KB)
- Market testing of New Health Warnings and Information Messages for Tobacco Products Packaging: Premium Cigars, Cigarillos/Little Cigars and Roll Your Own (PDF 3653 KB)
- Market Research to Determine Effective Plain Packaging of Tobacco Products (PDF 1605 KB)
- Market Research to Determine Impact of Plain Packaging on Other Tobacco Products (PDF 2579 KB)
HTML versions of these documents are currently being prepared and will be available shortly.
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