Public consultation on plain packaging of cigarettes

In April 2010 the Australian Government announced that, in a world first, all tobacco products sold in Australia would be required to be sold in plain packaging by 1 July 2012. Following Government amendments, the Tobacco Plain Packaging Act 2011 will require that all tobacco products sold in Australia are in plain packaging by 1 December 2012.

The Government’s legislation on plain packaging aims to prevent tobacco advertising and/or promotion on tobacco product packaging in order to:


To enable full stakeholder and community engagement in the process, the exposure draft of the Tobacco Plain Packaging Bill 2011 and the Consultation Paper were released for public comment from 7 April 2011 to 6 June 2011. The Consultation Paper outlined the Government’s approach to implementing plain packaging, its response to design testing and targeted consultations, and provided an explanation of the key provisions of the exposure draft Tobacco Plain Packaging Bill 2010.

Public submissions closed at 5.00pm, 6 June 2011. Over 250 submissions were received

The Department of Health and Ageing commissioned a report providing a summary of submissions received during the public consultation.


Examples of proposed plain packaging

The images below illustrate the proposed design for plain packaging of cigarettes.

NOTE: Please note that the colour of these images may vary depending on your monitor settings or, if printed, your printer's quality. Therefore colours are indicative only. Plain packaging regulations will prescribe a specific dark olive brown colour for print purposes.

                 Don't let children breathe your smoke                  Smoking causes mouth and throat cancer

Click on an image above to download a high resolution version of the image. Note that the high resolution images are up to 2.5Mb in size.

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Changes to the sale of tobacco products

Changes to the sale of tobacco products

The Tobacco Plain Packaging Information Kit provides practical information on the responsibilities and obligations of retailers and other suppliers of tobacco products under the new Tobacco Plain Packaging Act 2011.

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Consultation materials


Dates and Process for Submissions

To enable full stakeholder and community engagement in the process, the exposure draft of the Bill and Consultation Paper were released for public comment for a period of 60 days ending at 5.00 pm on 6 June 2011. Interested parties and individuals were invited to provide written submissions commenting on the exposure draft Tobacco Plain Packaging Bill 2011 and Consultation Paper including the proposals for plain packaging design.

Submissions will be progressively released on to this website. Whole or parts of submissions which contained information which was requested to be treated as confidential will not be released, unless consent is subsequently received.

Details such as personal email addresses, telephone numbers and home addresses will not be published.

Currently available submissions

Further queries may be addressed to:

Email: tobaccoplainpackaging@health.gov.au

Mail:
Assistant Secretary, Drug Strategy Branch
Attention: Tobacco Reform Section
Department of Health and Ageing
GPO Box 9848
Canberra, ACT 2606

Page last updated 23 December, 2011