Tobacco Plain Packaging

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Fact Sheet

Why is the Australian Government introducing tobacco plain packaging?
Smoking remains one of the leading causes of preventable death and disease among Australians, killing an estimated 15,000 Australians every year. Smoking-related disease costs the Australian economy and society approximately $31.5 billion a year. The Australian Government is committed to helping smokers quit, as well as reducing the number of Australians taking up the habit.

Research shows that industry branding and packaging design on tobacco products can mislead consumers about the harms of smoking, make smoking more appealing, particularly among young people, and reduce the effectiveness of health warnings on tobacco products.

What other reforms is the Australian Government implementing to reduce smoking and its harmful effects?
The introduction of tobacco plain packaging is part of a comprehensive suite of reforms the Government is implementing.

These include: Top of page
What is the role of state and territory governments in tobacco plain packaging?
Tobacco plain packaging is being implemented nationally by the Australian Government and complements state and territory tobacco control measures.

What are the deadlines for compliance with the plain packaging and new health warning requirements?
From 1 October 2012:
From 1 December 2012:
Who is affected by plain packaging and the new health warning requirements?
Anyone who manufactures, purchases or supplies tobacco products in Australia must ensure the tobacco products comply with the plain packaging and new health warning requirements, unless the tobacco products are for export out of Australia.

D0832 JULY 2012
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The content in this publication is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced by any process without prior written permission from the Commonwealth.

This fact sheet is intended to provide general information on the tobacco plain packaging and new health warning requirements. It should not be used as a substitute for legal or other expert advice. All information in this publication is correct as at July 2012.

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Page last updated 21 August, 2012