Important changes to the sale of tobacco products in Australia

Reporting Complaints of the Tobacco Plain Packaging Act 2011

Tobacco Plain Packaging Enforcement Policy

Trade Descriptions on Retail Packaging of Imported Products

Tobacco plain packaging and new health warnings

This website provides information about the tobacco plain packaging and health warning legislation, covering the manufacture, packaging, labelling and supply of tobacco products in Australia.

Tobacco plain packaging and expanded health warnings are part of the Australian Government's efforts to reduce smoking rates.

About the legislation

The Tobacco Plain Packaging Act 2011 and the Tobacco Plain Packaging Regulations 2011 set out the requirements for plain packaging. The legislation prohibits the use of logos, brand imagery, and promotional text on tobacco products and packaging, and includes restrictions on colour, size, format and materials of packaging, as well as the appearance of brand and variant names.

All tobacco products sold, offered for sale or otherwise supplied in Australia from 1 December 2012 must be in plain packaging and be labelled with the new and expanded health warnings.

The Competition and Consumer (Tobacco) Information Standard 2011 specifies the new and expanded health warnings required to appear on all tobacco retail packaging and is an important complementary measure to plain packaging.
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Want to know more?

The information in the resources section below provides useful information for retailers and other suppliers of tobacco products on the plain packaging and new health warning requirements. These resources are also available in languages other than English for people from non-English speaking backgrounds.

If you are unsure of your obligations under the tobacco plain packaging or new health warnings legislation, or you are having difficulty understanding the requirements, you may wish to seek independent advice.

Resources for retailers and other suppliers of tobacco products

Fact sheet:

Overview of the plain packaging measure
Tobacco plain packaging fact sheet (High resolution) (PDF 1065 KB)
Tobacco plain packaging fact sheet (Low resolution) (PDF 1064 KB)
Tobacco plain packaging fact sheet (HTML)

Frequently asked questions:

Common questions and answers on the new laws
Tobacco plain packaging frequently asked questions (High resolution) (PDF 1681 KB)
Tobacco plain packaging frequently asked questions (Low resolution) (PDF 1680 KB)
Tobacco plain packaging frequently asked questions (HTML)

Common questions and answers on cigars
Cigar plain packaging frequently asked questions (PDF 581 KB)
Cigar plain packaging frequently asked questions (HTML)

Common questions and answers on Shisha and Molasses Tobacco
Shisha tobacco plain packaging frequently asked questions (PDF 322 KB)
Shisha tobacco plain packaging frequently asked questions (HTML)

Tobacco plain packaging - a snapshot:

Outline of the responsibilities of retailers and other suppliers of tobacco products under the new laws
Tobacco plain packaging - a snapshot (High resolution) (PDF 2629 KB)
Tobacco plain packaging - a snapshot (Low resolution) (PDF 1353 KB)
Tobacco plain packaging - a snapshot (HTML)

Tobacco plain packaging - your guide:

Visual guide to the plain packaging and new health warning requirements
Tobacco plain packaging - your guide (High resolution) (PDF 10199 KB)
Tobacco plain packaging - your guide (Low resolution) (PDF 1272 KB)
Tobacco plain packaging - your guide (HTML)

Resources for people from non-English speaking backgrounds:

Information on tobacco plain packaging is available in Arabic, Bengali, Cantonese, Farsi-Persian, French, Hindi, Korean, Mandarin, Urdu and Vietnamese. These resources can be printed for convenience.

Advertising Campaign

Tobacco Plain Packaging advertisements
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The Tobacco Plain Packaging Information Kit provides practical information on the responsibilities and obligations of retailers and other suppliers of tobacco products under the new Tobacco Plain Packaging Act 2011.

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Page last updated 01 April, 2014